Blogosphere as current phenomenon

“One need not pass his threshold to comprehend all that is under Heaven.”

Laozi, Tao Te Ching

The Taoist adage that has puzzled many folks in the past has finally come to a more pragmatic disclosure—one such that would only be possible, through the passage of over two thousand years from when the adage was penned in the Chinese classical text to when it now receives the boon of blogosphere, the Internet’s fastest-growing phenomenon (Masson 2004).

State of blogosphere

State of blogosphere (Technorati 2008)

That blogosphere has made such thing happens is not an exaggeration: since 2002, Technorati (2008) alone has tracked over 133 million blog records in 81 languages, and the study it conducted has seen responses from 66 countries across 6 continents. Just in the last 24 hours, Technorati’s estimated number of blogs that have posted is as high as 900,000. What all these suggest can be translated into this way: Everyday you have 900,000 watchers from almost everywhere in the world informing you of what is happening in this world, and the accumulation of their information is so huge that the possibility of conquering all the information, despite their high accessibility, will simply elude you the moment it arises. This information can range from something as well-known as the 2008 U.S. election to something as private as Mu Zimei’s sex life. In other words, it can be just about anything that is under Heaven.

Trends of blogosphere in different parts of the world

Blogger Highlight (Technorati 2008)

Blogger Highlight (Technorati 2008)

In Europe, most bloggers are of the ages above 35. This is in stark contrast with the trend in Asia, particularly in Malaysia, in which 74% of the bloggers are below 25 years old, most of whom are female (Microsoft Press Pass 2006; PR Newswire). If age could have an implication in styles the bloggers adopt, here is possibly the affirmation: most blogs in Asia are noted to be more motivational and confessional, whereas in Europe, the blogging style is more confrontational (Technorati 2008). But in both continents, music has consistently been the top favourite blog topic, and most bloggers are college graduates.

Benefits of blogging

Why do you blog? (Technorati 2008)

Why do you blog? (Technorati 2008)

According to Technorati’s State of Blogosphere report, 24% of the bloggers in Asia are currently making money by posting product reviews on their blogs. Still, 74% of the Asian bloggers are drawn to blogs by friends and family, and this represents one way to bring them closer to the circle of friends and family members (Technorati 2008). For 60% of the bloggers in Europe, the benefit comes from the fun of blogging itself. However, to different individual bloggers, the answers are probably more complex than these, as are shown in the chart above. In Malaysia, due to restrictions from many publication laws, blogs have been an alternative media for information that is not provided by the mainstream media (Mahathir defends bloggers 2007).


‘Mahathir defends bloggers’ 2008, AustralianIT, 19 April. Retrieved, 10 November, 2008, from,24897,21583726-15322,00.html

Microsoft Press Pass 2006, ‘Women rule in Malaysia blogosphere’. Viewed, 10 November, 2008, at

PR Newswire, ‘Blogging phenomenon sweeps Asia’. Viewed, 10 November, 2008, at

Technorati 2008, ‘State of blogosphere’. Viewed, 10 November, 2008, at